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Competitive Advantage

How do 0844 numbers give you a competitive advantage?

Any number 08 can help any business in the number of ways as discussed in my article. Yet here we have the hard benefits of 0844 series at a slight angle different, ie, here we will discuss how these 0844 number will help you gain a competitive advantage over its competitors. This competitive advantage is based to increase revenue, reduce costs, improve operations, increase customer base etc.

The increase in base competitive advantage to the customer

Its more professional image is portrayed by some with a number 08 and secondly through the service you provide to the caller number. These services are called service packs management including the welcome message, etc. attend professional self develops customer trust, resulting in more calls translated into happier customers and ultimately more business.

Countrywide, local presence - the competitive advantage

A 0844 number provides a number of benefits to customers also is, their customers can call from anywhere in the United Kingdom at the same speed and do not charge for calls you receive. Your business can be marketed throughout the nation while his client has a sense of their local presence. So you can have national and at the same time a more local presence provides a competitive edge.

Improved operations - Competitive Advantage

Their number can be assigned anywhere and therefore can be moved further at any time. This allows greater mobility than its competitors. It also their perception in the mind of the customer who is not restricted to any particular location or area.

Marketing Effectiveness - Competitive Advantage

Any marketing campaign launched with 08 numbers is reported that 300 times more sensitive than marketing campaigns that do not use. So increasingly the answer, and you open communication with clients to strengthen the relationship makes calls to its customers. Their marketing efforts thus be more effective than its competitors.

Cost - Competitive Advantage cutting

0844 also provides a facility to participate in the revenue per minute in 5pence paid by the caller is shared between you and the provider service number 0844. This is 1 penny from this 5pence will you and the rest of the service provider and its revenue sharing percentage will rise as the number of calls received increases. This allows you to manage the cover of the cradle to communicate with callers through a reduction in benefit costs over its competitors

The benefits of a 0844 number for your business are not limited to those mentioned in the fact each of the additional services provided with it has a number of benefits individually. And each service in the call handling package gives you a number of competitive advantages over its competitors. Therefore the 0844 number allows you to excel only in the number of competitors in the market.

About the Author

Your Competitive Advantage-Tony Alessandra, phd

Information Technology and sustained competitive advantage:

Information technology has now become the backbone of every business. It allowed investment in the projects has been increasing. But it is widely used for strategic thinking

Information technology is no simple computer application. Each organization is now aware of the effects, benefits and implications of technology information in business and also its ability in creating sustainable and competitive advantages to maintain. In business, information technology is used across the value chain of activities which in turn will enable the organization to optimize and control the function of the operations for easy decision making.

S Strategic importance of IT is its ability to develop the concept of "value chain" in the organization by creating value-generating activities made up of interdependent elements such as suppliers, customers, production, finance, etc.. Create a link between these activities through a value chain. Transforms the value chain of activities and physical components of the product and process, either by reducing the cost of the value of activities or product differentiation. It also transforms the pace of competition itself.

Information Technology can also add value to the company by reducing costs or increasing revenues. Information technology capacity to add value to the company different from its ability to be a source of sustainable competitiveness.

However, the potential Information Technology as a source of sustainable competitive advantage is in dispute and is based on certain assumptions. These assumptions are taken in two emerging relationship theories.The between information technology and sustained competitive advantage is initially studied by a theory called Create-capture-hold paradigm. It is based on the cost transfer of customers. This theory was replaced by the resources based on the theory that explains the company's ability to use IT to leverage key resources as an advantage as a source of sustainable competitive advantage. According to this theory, when a company has the same capabilities or resources that the company has no competition is a source of competitive advantage. But if the immobility of resources cost disadvantages incurred by the company or bring it is not a sustainable competitive advantage. Sometimes, imitation IT resources of the winning company out with the ambiguity or social complexity also offer a sustainable competitive advantage.

Sometimes, imitation IT resources of the winning company out with the ambiguity or social complexity also brings sustainable competitive advantage.

In any organization, technology information becomes possible sources of competitive advantages in five areas.

1. When you become a monopoly supplier and is unique and essential to the customers.Â- switching costs of customers

2. When the capital investment in IT enabled successive increases in resources

3. As technology becomes on the patented technology.

4 When the technical skills required to build IT applications

5. When management skills developed to understand and build an application that enhance business operations.

All information available on the organization can be reflected in the result successful and has achieved a sustainable competitive advantage if the steps are observed as follows.

1. Evaluate existing and potential information intensity of products and processes
2. Evaluate the possible impact of IT on industry structure
3. Identify the range of activities that affect the information first
4. To quantify how information technology brings new business
5. Build an action plan to take advantage of IT

Now a day, is by no means a support system but a way of thinking that contributes substantial competitive advantage that have an important impact and implications on the operations of the company.

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About the Author

Article is written based on the information and data available in the article “Information Technology and Sustainable Competitive Advantage: A Resource Based Analysis” written by Fransco. J Mata, Department of Business Analysis and Research, Graduate School of business, Texas A&M University, USA. MIS quarterly/December 1995.
2. “ Strategy & Internet ” written by Michel .E. Porter ,March 2001, Harvard Business Review

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